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Zyon Grand – The $2,700+ PSF Opportunity Poised for the Next Capital
Upswing in District 3

Zyon Grand makes its debut as one of the most prominent launches in
District 3 in recent years, setting a new benchmark for integrated,
vertical luxury in Singapore’s city-fringe landscape. Developed by City
Developments Ltd (CDL) and Mitsui Fudosan, this rare, high-rise
mixed-use development offers a lifestyle proposition that blends
stature, connectivity, and sophistication — all from a site that
directly connects to Havelock MRT.
Comprising 706 units across two 62-storey towers, Zyon Grand is the
tallest residential development in D3, located at 3 & 5 Kim Seng Road.
The project brings together branded interiors, private lifts (for 4BR+),
and a full suite of curated retail and childcare amenities — an offering
designed for discerning homeowners, luxury upgraders, and long-term
investors alike.
Comprehensive
breakdown of Zyon Grand’s location, pricing, product offering, and
market positioning, contextualised within broader RCR and D3 trends, and
written with reference data as of October 2025.
Value Proposition: A Rare High-Rise, MRT-Integrated Landmark in the RCR

Zyon Grand presents a vertically integrated lifestyle offering that is
almost unmatched in the Rest of Central Region (RCR). Unlike smaller
boutique projects or dense suburban launches, Zyon Grand delivers:

Secured via the GLS programme at $1,201 psf ppr, the project benefits
from a relatively earlier land acquisition before further construction
inflation set in, allowing for competitive pricing relative to its
premium attributes.
GLS Context: Benchmarking Zyon Grand Among RCR Peers

While Zyon Grand carries a premium over Penrith and Commonwealth-area
launches, its integrated nature and architectural scale justify its
positioning.
Project Overview

Unit Mix & Product Breakdown

Notable highlights:
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Private lifts for 4BR and above
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Branded fittings: V-Zug appliances, Laufen, De Dietrich
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High
ceiling heights (3.05m typical, 3.6m for select stacks)
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Smart
home features and concierge services
Location Advantage: Transport-Integrated, City-Fringe Convenience

Zyon Grand’s direct link to Havelock MRT (TEL) creates a highly
desirable connectivity profile:
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2
stops to Orchard
-
4
stops to Marina Bay
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6
stops to Shenton Way (CBD core)
This connectivity appeals strongly to professionals, expatriates, and
investors alike. The surrounding area also benefits from:
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Walkable access to Great World City, Zion Riverside Food Centre,
Singapore River
-
Proximity to green connectors and park network (Fort Canning, Kim
Seng Park)
-
Urban
yet livable — surrounded by low-rise enclaves and riverfront trails
Amenity & Educational Catchment


Directional Facings Overview

District 3 Price Disparity Analysis
Zyon Grand’s indicative pricing of $2,700–$2,950 psf places it in the
upper quartile of D3,
but not at the top end of the wider RCR or CCR fringe. Here’s how it
compares:
2-Bedroom Units

4-Bedroom Units

Zyon Grand holds a 10–15% premium over resale D3 condos, but remains
competitively priced compared to RCR but CCR fringe launches like
Riviere and One Pearl Bank.
Further Insights:




Buyer Profiles Best Suited to Zyon Grand

PLB MOAT Analysis – Zyon Grand vs Riviere
A comparative framework to assess strategic investment value in D3
Overview


Zyon Grand enters the District 3 landscape as a flagship MRT-integrated
development with scale, height, and product depth. To assess its
investment defensibility, we compare it against Riviere — a
luxury D3 benchmark launched in 2019, completed in 2023, and occupying a
similar river-adjacent city-fringe profile.
Using the proprietary PLB MOAT framework (Moats of Asymmetric Advantage
& Timelessness), we evaluate each project across 10 core defensibility
metrics — combining locational, pricing, product, and demographic
factors to derive comparative edge.
Zyon Grand vs Riviere – MOAT Scorecard

Summary of Strategic Differences

Key Insights: Why Zyon Grand Shows Stronger Long-Term MOATs
Better Pricing Corridor for Growth
While Riviere is already transacting at ~$2,932 psf, Zyon Grand launches
at a lower base (~$2,472 psf) — giving it room to rise as nearby
projects like One Pearl Bank and Promenade Peak push $2,900+.
Zyon Grand sits closer to the D3 median, reducing entry risk and
enhancing capital appreciation prospects.
Integrated MRT & Retail – Long-Term Differentiator
Zyon Grand’s direct TEL basement access surpasses Riviere’s walkable
315m proximity. It also features curated retail podiums and childcare —
offering full-stack convenience and increasing daily footfall.
In the long run, lifestyle integration becomes a magnet for both tenants
and families — a key reason why MRT-linked developments command
resilience.
Stronger Exit Audience Moat
Unlike Riviere (Exit Audience Score: 1), Zyon Grand taps into the large
HDB upgrader population from Tiong Bahru, Havelock, and Delta precincts
— a sustainable exit base with purchasing power.
This matters when resale liquidity and demand-side resilience are
considered post-MOP.
Greater Density & Lifestyle Comfort
Riviere’s 455 units on just ~13,476 sqft results in a dense 29.6
sqft/unit — among the lowest across D3. In contrast, Zyon Grand
enjoys a larger footprint (~139,931 sqft) for 706 units, offering ~198
sqft/unit.
The difference translates into more landscape, amenity spacing, and
long-term living satisfaction.
Affordability & Quantum Accessibility
Zyon Grand’s broader mix of 1BR+Study (~$1.29M) to 5BR (~$5.99M) allows multiple
entry points across demographics. Riviere’s high base quantum makes
it less attainable for first-time buyers or dual-income families.
Final Verdict: Zyon Grand s the Future-Proof Play
While Riviere enjoys an established luxury presence and high rental
appeal, Zyon Grand offers stronger long-term defensive moats —
especially in the exit audience, MRT integration, pricing upside, and
density comfort.
For buyers entering at sub-$2,500 psf in a rapidly appreciating RCR
landscape, Zyon Grand represents a more value-laden, future-facing
option — combining the right blend of investment fundamentals and
livability advantages.
Takeaway
Zyon Grand delivers a flagship-level proposition that sets it apart in a
competitive RCR market. Its combination of height, integration, branded
luxury, and central access makes it a standout choice for buyers seeking
a long-term asset, both in lifestyle and investment value.
While priced at a premium to most D3 projects, its attributes justify
the corridor, especially when compared against core-central or CCR
launches.
Stay Updated and Let’s Get In Touch
Should you have any questions, do not hesitate to reach
out to us!
Zyon Grand draws over 1,300 expressions of interest ahead of Oct 25
launch
EdgeProp Singapore
/
EdgeProp Singapore
October 23, 2025 9:01 PM SGT
propertyeditor@edgeprop.sg
The 706-unit Zyon Grand is across twin 62-storey towers fronting Kim
Seng Road (Photo: Samuel Isaac Chua/EdgeProp Singapore)
Singapore’s new-home
market remains buoyant, with strong weekend sales underscoring resilient
demand. The Penrith moved
97% of its units at an average of $2,800 psf, while Faber
Residence sold
86% at $2,160 psf — setting the stage for Zyon
Grand.
Since its preview
began on Oct 8, Zyon Grand has seen an estimated 1,338 cheques collected
as expressions of interest—translating to an interest-to-unit ratio of
about 1.9 times, according to market sources. Analysts are anticipating
another strong weekend of sales.
Zyon Grand is a
mixed-use development featuring two 62-storey residential towers set
above a retail podium that will include shops, F&B outlets, a
supermarket, and an early childhood development centre. The integrated
development also includes a 36-storey block comprising over 350
long-stay serviced apartments, with a dedicated lobby and entrance.
Read also: CDL
moves to refresh portfolio and stays anchored in Singapore
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The project will also
have direct underground connectivity to Havelock MRT Station on the
Thomson–East Coast Line. Located along Kim Seng Road in District 3, the
city-fringe project is considered part of the Rest of Central Region.
Residential units at
Zyon Grand range from one-bedroom-plus-study apartments of 474 sq ft to
five-bedroom units of 1,819 sq ft. Each tower is topped by a
five-bedroom simplex penthouse measuring 2,659 sq ft and 2,756 sq ft,
respectively.
Prices start from
$1.298 million ($2,738 psf) for a 474 sq ft one-bedroom-plus-study,
while two-bedroom units (from 538 sq ft) are priced from $1.468 million
($2,729 psf). Three-bedroom units start from 818 sq ft, with prices from
$2.2 million ($2,689 psf).
Prices for larger
units start from $3.968 million ($2,792 psf) for a 1,421 sq ft
four-bedroom, and from $5.988 million ($3,292 psf) for a 1,819 sq ft
five-bedroom.
Smaller units
dominate the mix, with one- to three-bedroom units accounting for 83% of
total units. The remaining 17% comprise four- and five-bedroom units
with private lifts, located on higher floors between Levels 44 and 61.
Next door to Zyon
Grand is Promenade
Peak, a
596-unit high-end residential project launched in August. It is
currently over 57% sold at an average price of $3,020 psf.
Nearby, River
Green at
River Valley Green, launched around the same time, has achieved an 89%
sales rate for its 524 units, at an average price of $3,133 psf.
With these strong
showings in the River Valley–Havelock precinct, Zyon Grand’s launch this
weekend will be a key test of buyer demand and price resilience in this
prime neighbourhood.
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